Search engine optimization (SEO) is the science/art of increasing traffic to a website by helping it rank higher in organic (non-paid) search results. SEO tips and strategies that are trustworthy aim to improve both internal and external factors that influence a website's ranking ( "on page" and "off page" elements) for SEO. Search Engine Optimization service encompasses consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results.
"Slow and steady wins the SEO race." - Ancient Proverb
SEO involves some web programming expertise combined with business, writing, marketing, branding and even competitive puzzle solving skills. If you do all of this right (or at least the best among your competitors), you can achieve higher search engine rankings in the organic sections of search engine results pages. And you can have a website capable of maintaining your revenue goals.